Actions and Results
Apria Healthcare, Lake Forest, CA
Actions: Helped prepare Apria Healthcare’s employees for a disruptive change – the implementation of SAP throughout the nationwide system. Identified impacts of the change for specific working groups of employees located around the country.
Results: 1) Developed and delivered e-newsletter items and PowerPoint presentations to introduce the change to employees.2) Listened to employee questions and concerns, which informed communications planning and actions.
Commerce Energy, Costa Mesa, CA
Actions: Led media relations and community relations strategies, including engagement with a former Dallas Cowboy as spokesperson. Partnered with a Dallas charity to host a fundraiser attended by the Cowboys. Designed and implemented Media Contact and Press Release policies. Developed and implemented Switch It!, an energy-education program and billboard contest designed to raise awareness of the company and to reach out into the community. Also, wrote and edited corporate-positioning copy for the company’s Internet.
Results: 1) Raised positive brand awareness and positioned the company as an innovative organization that provided 100% wind-generated electricity and energy-saving education. 2) Switch It! received free media exposure equivalent of $10,000 in newspaper and television coverage, including live TV interviews.
Corporation for a Skilled Workforce (CSW), Ann Arbor, MI
Actions: Partnered with CSW to research the workforce system in San Diego, as well as Michigan’s advanced manufacturing partnerships.
Results: 1) Helped develop a series of operational recommendations titled “Reimaging San Diego’s One Stop System” for the San Diego Workforce Partnership. 2) Developed case studies and a white paper on education/industry partnerships in multiple Michigan markets.
Fluor Corporation, Dallas, TX
Actions: Led internal communications for a diverse, worldwide workforce of 40,000 representing a wide variety of cultures and vastly different requirements for communications tools and messaging. Identified impactful messages and delivery tools to communicate with highly skilled engineers and construction workers located in offices around the world.
Results: 1) Tripled hits to the intranet. 2) Change communications during the SAP implementation resulted in a successful change in employee behavior and a successful use of the new HR, financial and procurement processes. 3) Employees accepted the addition of Health and Environment into the Safety culture. 4) The most important outcome of these changes was melding together a far-flung corporate culture that spanned a diverse company in countries around the world.
ICF International, Fairfax, VA
Actions: Facilitated training session on how to lead more engaged meetings. Serve as Executive Coach.
Results: 1) Developed more skillful in-house facilitators. 2) Changed interactions with other areas of the company to achieve more successful outcomes. 3) Executive coaching is ongoing.
Intercontinental Bank, Miami, FL
Actions: Led Marketing Department, developing messaging and implementing all employee and customer communications. Developed and implemented change management and culture-change communications for eight bank mergers/acquisitions within four years – speaking to employees, writing scripts for employees to explain changes to customers. This was a particularly jarring time for employees, as the bank takeovers occurred at Friday close-of-business with armed Federal Marshalls ordering employees to step away from their desks. Before the bank opened under a new name and with new ways of operating on Monday, employees needed to be convinced of the benefits of the change and be prepared to show customers how they benefited.
Results: 1) Employees worked together and accepted the new bank culture and processes. 2) Targeted customers were retained. 3) The bank grew and prospered and was eventually purchased by Bank of America.
Latino Educational Attainment – Non-Profit/Pro Bono, Irvine, CA
Actions: As founder of Latino Educational Attainment initiative, housed at the Orange County Business Council, Joe helped develop strategies to engage first-generation immigrant parents on techniques to be more effective advocates for their children in Orange County schools.
Results: This 10-year-old effort has trained 25,000 parents and continues to grow and produce positive outcomes supporting student achievement in the Latino community.
Maryland Department of Labor, Licensing & Regulation, Baltimore, MD
Actions: Advised and facilitated the plan to re-align adult and corrections education with workforce and job creation services in a major state government reform. Developed engagement strategies to achieve consensus among diverse stakeholders, including community college administrators, prison wardens, legislators and executives of community based organizations and state departments of Education and Labor.
Results: 1) After a number of facilitated sessions and engagement activities, attitudes shifted and employees and stakeholders accepted the newly configured department. 2) The resulting document, Workforce Creation and Adult Education Transition Council Report, became a blueprint for the transition.
MM&A Productions, Tucson, AZ
Actions: Developed successful promotional strategies for concerts and other events for this national concert/event production company. Wrote and pitched press releases, arranged artist interviews and advanced shows in several states around the country.
Results: Successful, organized and well-attended concerts.
Orange County United Way, Irvine, CA
Actions: As a member of the Community Investment Cabinet, facilitated a strategy session for the United Way, involving representatives of cities and other civic organizations throughout Orange County.
Results: The United Way has a clear view of its path forward.
Resources Global Professionals, Irvine, CA
Actions: Served as an executive coach for key leaders at this global, publicly traded company.
Results: Leaders ultimately found success by aligning their interests and goals.
Samsung C&T, Engineering & Construction Americas, Long Beach, CA
Actions: Led media relations, branding, community relations and internal communications. Redesigned corporate website. Developed a change-communications plan to assist management in implementing a major restructuring of the U.S. entity.
Results: 1) Hits to the redesigned website quadrupled, with visitors spending twice the amount of time on the site. 2) Raised brand awareness through media interviews, executive comments in broader stories and event sponsorships.
Actions and Results
Santa Ana Workforce Investment Board, Santa Ana, CA
Actions: Consulted small businesses and coached entrepreneurs on strategies for growth, including internal and external communications. The project resulted in substantial numbers of jobs added in these companies. (Ames & Associates was a subcontractor to Essergy Consulting.)
Results: 1) Targeted Santa Ana businesses estimated an increase of 43 new jobs with an average salary of $40,000 within six months after the end of the project. 2) Revenue growth in the targeted companies estimated at 17-18 percent.
Solis Capital Partners, Newport Beach, CA
Actions: Led messaging and media relations to raise the profile of the company, the founder and other executives by positioning the leadership as experts in their field.
Results: 1) Achieved stories and references in the Wall Street Journal and appeared on an electronic Times Square billboard in New York City. 2) Business column items and stories in the WSJ.com, Dow Jones, Orange County Register and the Orange County Business Journal. 3) Monthly column for the Orange County and Los Angeles issues of Smart Business, a print and online business publication.
Southern California Edison, Rosemead, CA
Actions: Developed change-communication materials for a major SAP implementation of the Customer Resource Management (CRM) module across several Edison business divisions. Launched a Sharepoint site for an IT department. Developed executive communications for SCE’s Spectrum Project, which explored various ways to efficiently and economically acquire additional access to radio frequencies. Edited an IT newsletter. (Ames & Associates was a subcontractor to Escoe Bliss.)
Results: 1) Prepared employees who serve SCE customers for significant business process change. 2) The complex Spectrum Project was regularly communicated and well-received by executive management. 3) The IT newsletter successfully highlighted the accomplishments of the 9,000-member department.
SRI International, Menlo Park, CA
Actions: Developed engagement strategies for a governance plan linking SRI research to the educational and economic needs of Virginia’s Shenandoah Valley. Helped develop and execute community college/workforce partnership and informal science/after school research projects funded by the National Science Foundation (NSF). Also, facilitated the work of SRI associates on internal structural and business development issues, in particular engagement with Defense Advanced Research Projects Agency (DARPA.)
Results: 1) NSF studies resulted in deeper understanding of community college and industry workforce partnerships nationally and the networks supporting After School and Out of School science learning in California. Academic papers are being written. 2) Organized a cross-discipline, cross-divisional team to respond to educational needs of DARPA and other federal government agencies.
Team Kids – Non-Profit/Pro Bono, Irvine, CA
Actions: Serving on the Team Kids board of directors for three years, Linda provided strategic communications and tactical plans to help this non-profit tell its story.
Results: Team Kids received consistent, positive and widespread local print and online media coverage.
Technology of Participation (TOP), Institute of Cultural Affairs-USA, Chicago, IL
Actions: Developed a website strategy and design to revamp the graphics, messaging and navigation and make it easier to find courses and register for training. Developed a marketing strategy to promote the website to past and prospective participants, resulting in increased traffic and registration.
Results: More appealing, easier to navigate site. Resulted in more hits and registrations for classes.
University of California, Irvine/Biomedical Informatics Research Network, Irvine, CA
Actions: Served as Executive Director of the Biomedical Informatics Research Network (BIRN), a national consortium of biomedical and computer scientists supported by the National Institutes of Health. At UC Irvine, BIRN was housed in the School of Medicine. Other partners include Massachusetts General Hospital/Harvard University, University of Southern California, University of California, Los Angeles and the University of Chicago. Facilitated the work of the Executive Committee, the consortium’s governing body, and Steering Committee to create consortium-wide strategy, policies and overall direction of communications.
Results: 1) Data sharing and informatics methods and techniques have been adopted by a wide variety of biomedical researchers, particularly in the imaging and genetics fields. Using these methods, one group of collaborators discovered a gene linked to schizophrenia. 2) Large, far flung consortium with diverse domain experts, (radiologists, computer scientists, psychiatrists, neurologists) became a tight-knit, cohesive team.
Vintage Marina Partners, Dana Point, CA
Actions: Developed and executed successful media strategy to promote boat shows at two county-owned harbors. (Served as subcontractor for 10 Percent Solution.)
Results: Stories were published in local print and online media, including daily newspapers, neighborhood newspapers, related and independent online sites and fashion/culture magazines in both Orange and Ventura counties.
Vista Community Clinic, Vista, CA
Actions: Conducted media coaching to help the leadership team more confidently interact with reporters and explain the clinic’s services and benefits to the San Diego-area community.
Results: More confident and interesting-to-listen-to spokespersons.
Walkstyles, Inc., Irvine, CA
Actions: Advise this health and wellness company on corporate, positioning and media strategies.
Results: 1) Secured a regular column submission from the CEO for Smart Business, a paper and online business publication. 2) CEO repurposed one column for use on The Huffington Post.
William T. Grant Foundation, New York, NY
Actions: Chronicled the policy and political decisions during the planning phase for California’s Prop. 49, the largest increase in afterschool programs in the nation.
Results: Produced report, “California’s Afterschool Expansion: The planning for implementation of Proposition 49 and considerations for planners in other states.”
W.W. Grainger, Chicago, IL
Actions: Developed media Talking Points and FAQs to support managers with the opening of a new regional distribution center.
Results: Local managers were prepared to successfully tell the company’s story.