Check out our article published in Smart Business: Five ways to take the sting out of change.
STEP #1: Fight Fear with Emotion.
Seriously. People buy things because it makes them feel good. Employees need to feel good about the change in order to buy into it.
By focusing on a combination of features and benefits – with emphasis on the benefits for each group, employees will be moved to accept the change and take action.
Read the entire story in Smart Business.