Culture-Change Communications


STEP #2: Combat Uncertainty with Consistent Communication.

Employees must first be aware of the change and then understand what the change will mean to them before they can move on to acceptance/buy-in.

Employees will not be able to hear each message until they need the new information. That’s why the message must be delivered multiple times, starting with the CEO and then cascading throughout the organization, using an array of communications methods.

This is the second step in our Smart Business article titled: Five ways to take the sting out of change


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