How Change Happens

•  We are passionate about making your company’s change work for

you.  See this brief video on Culture-Change Communications.

The goal of change communications is to take the stakeholder from where they are to “Acceptance/Buy-in.”

Before stakeholders are willing to change, they must see a benefit for themselves.  That’s why messages are written from the point-of-view of the stakeholders and focus on answering the question, “What does this mean to me?”

Change Communications Video

Ames_website_Interakt_sub_ HowChangeHappens 900Change Communication Continuum

Consistent, customized, disciplined messaging to targeted stakeholders