How Change Happens
• We are passionate about making your company’s change work for
you. See this brief video on Culture-Change Communications.
The goal of change communications is to take the stakeholder from where they are to “Acceptance/Buy-in.”
Before stakeholders are willing to change, they must see a benefit for themselves. That’s why messages are written from the point-of-view of the stakeholders and focus on answering the question, “What does this mean to me?”
Change Communications Video
Change Communication Continuum
Consistent, customized, disciplined messaging to targeted stakeholders