Strategic Communications

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Trust Me! If you just smirked, you’re not alone. Studies show most of us are not very trusting, and for good reason. In fact, a viable market niche, these days, is a company that simply does what it says it will do — and brands itself as trustworthy.

So, how does a trustworthy company convince customers to trust it?

Start with your employees. Leadership that clearly communicates with your employees, in a transparent and respectful way, will create a strong, trusting culture. Regular communications with your employees is a vital part of gaining their trust — and playing it forward.

Your company will only be trusted if you have first created a trusting culture. Employees, as the face of your organization, reflect its reality.

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